Tuesday, February 24, 2009

Tuesday, February 17, 2009

I. The main goal in commercial art is to PRODUCE A QUALITY PRODUCT.

II. What is a QUALITY PRODUCT?

A. Meets all the CRITERIA of the project.
B. Is CREATIVE and ENGAGES the viewer.
C. Has HIGH PRODUCTION VALUE.
D. Has PROPER presentation.
E. EFFECTIVELY utilizes the ELEMENTS AND PRINCIPLES OF DESIGN.

III. HOW to PRODUCE a QUALITY PRODUCT
A. UNDERSTAND the INTENT of the scenario.
B. UNDERSTAND ELEMENTS AND PRINCIPLES OF DESIGN with the ability to UTILZE them in CREATIVE AND EFFECTIVE manner.
C. UTILIZE the CREATIVE PROCESS in a THOUGHTFUL manner.
D. EVALUATES solutions in a critical manner to find the BEST SOLUTION that is CREATIVE.
E. PLAN and WORK EFFECTIVELY within the given TIME FRAME.
F. UNDERSTAND PROPER RENDERING TECHNIQUES AND RULES such as the ‘Perception’ chart and HOW MEDIA WORKS AND INTERACTS in achieving desired results.
G. APPLY PROPER RENDERING TECHNIQUES to achieve EFFECTS APPROPRIATE FOR A QUALITY PRODUCT.
H. CUT and MOUNT/DISPLAY work to CRITERIA and that HELPS the work to have HIGH PRODUCTION VALUE.
I. Take CARE of work BEFORE, DURING, and AFTER presentation.
FINAL NOTES
1. You have zero time to procrastinate. For the next several weeks in class and at home all work needs to be done as if you have a heavy deadline looming…because you do. WORKING EFFECTIVELY AND ‘JUST WORKING’ ARE TWO SEPARATE THINGS.
2. You should be turning in a project for review at least THE START OF EVERY THIRD DAY.
3. ALL PROJECTS SHOULD MEET THE CRITERIA FOR QUALITY.
4. IF you have a project we have done in the past that you might have been happy with the solution or it was heading in the right direction you can bring it to me. IF it has potential you may be able to use that solution if it fits one of the projection. YOU WILL STILL NEED TO REDO THE SOLUTION AND IMPROVE UPON IT but this at least could give you a very strong start in the right direction.
5. MAKE SURE TO STUDY TH E/P SHEETS AS WELL AS YOUR GRADE SHEETS FOR SIMILAR PROJECTS.
6. You have had plenty of time to learn from mistakes. There is no new material here. DO NOT MAKE THE SAME MISTAKES.
7. REMEMBER, THESE GRADES COUNT ON THE 9 WEEKS AS WELL AS TOWARDS YOUR FINAL EXAM GRADE.
8. At the end of the Freshman Review when all work is hung you will receive a final large-scale project dealing with UNITY.
9. YOU MUST HAVE REFERENCE PICTURES FOR ALL PROJECTS TURNED IN WITH THE PROJECTS.
10. ATTENDANCE IS OF UTMOST IMPORTANCE. SNOW DAYS, EARLY RELEASES, NO SCHOOL DAYS HAVE NO EFFECT ON THE DEADLINE AND YOU SHOULD STILL BE WORKING AT HOME ON THESE DAYS.
11. WHEN YOU WORK AT HOME IT STILL NEEDS TO BE WITH A PURPOSE AND IN A QUALITY MANNER.
IT IS ABSOLUTELY IMPERATIVE THAT YOU USE YOUR TIME WISELY, USE PROPER TECHNIQUE, AND EVERY ITEM THAT IS PRODUCED IS HIGH QUALITY AND WOULD WORK IN A PORTFOLIO. While each project holds individual grades there is an OVERALL PASS OR FAIL CRITERIA. Some of you have spent nearly THE ENTIRE 18 weeks not working effectively or ‘smartly’. YOU WILL FAIL DOING THE SAME THING. This work should be able to be completed in 16 days of work and at home. You will however have a total of 25 real time days to have items turned in. STUDENTS WERE GIVEN AN ADDITIONAL WEEK DUE TO SNOW DAYS GIVING A TOTAL OF 32 DAYS TO MEET THE CRITERIA.

Part 1: Photography


































You will be required to submit ONE photo that accurately represents each element and principle of design. This does not mean to take only one photo for each element and principle of design. The rule of thumb is that for every 100 pictures taken you usually come out with 2 or 3 good ones. I made every effort to try to teach you guys how to properly use a camera and to give opportunities for critiques. You were able to gather some information and hopefully learn how to use your camera properly through the exercises I tried to help you with. By the end of the SECOND WEEK all pictures should be completed. I would advise you to bring in pictures at the beginning for me to review for quality and content. IT IS UP TO YOU TO COME TO ME.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 5 hours rendering the final panels

Part 2: Self-Portrait


You are to do a self-portrait that looks like you but is not boring. THE RENDERING AND HANDLING SHOULD GIVE US A FEEL FOR YOUR PERSONALITY…For example, if you are more of a ‘sad’ person then capture that through lighting and perhaps even color use. No floating heads in space and you must be smart in handling of the background. You need to be creative but be careful not to get too far out there. The picture needs to be well rendered and pay attention to proper shading. You may use any media that you like…The self-portrait needs to be primarily rendered from a mirror although you can use a picture to help in getting some of the detailing correct. Size 8.5x11

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 7 hours rendering the final panel

Part 3: Magazine Cut Paper Collage



You are to pick any children’s fairy tale and you are to make a cut paper collage for a vital portion of the book.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 6 hours rendering the final panel

Part 4: (LINE) Contour Drawing of a Still-Life
















You will set up a Still-life consisting of: 1 shoe that is white in color and with flat shoe laces (the shoe should have some character to it), two socks, an INTERESTING HOUSEHOLD ITEM, and an item to be provided by me. This will be on a day of your choosing and I must be notified so that I can grade the item the day of.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 45 minutes rendering the final panels

Part 5: (Shape, Color) The Bull





You are to study panels 2, 3, 4,and 5 of the Bull. You may choose another animal or use the same animal you were given previously to recreate a sample of abstraction similar to panel 2,3,4, and 5. STUDY THE SAMPLES CAREFULLY. Panel sizes are to be 8x8.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 3 hours rendering the final panels

Part 6: (Value, Form) Graphite or Charcoal Still-Life



You are to set up a simple still-life of INTERESTING FRUIT AND EGGS. That means you need to go to a supermarket and look for INTERESTING FRUIT that is INTERESTING. You should have CONTRAST IN BOTH COLOR AND TEXTURE

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 5 hours rendering the final panel

Part:7(Texture, Contrast) Contrasting Texture




You are to find or create two strong, contrasting texture references and combine them in a way that is interesting on a 10x10 panel. You must cover the entire panel. You are to do one panel in graphite and one panel in colored pencil using the SAME TEXTURES and SAME SETUP.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 5 rendering the final panel

Part 7: (Texture, Contrast) Contrasting Textures




You are to find or create two strong, contrasting texture references and combine them in a way that is interesting on a 10x10 panel. You must cover the entire panel. You are to do one panel in graphite and one panel in colored pencil using the SAME TEXTURES and SAME SETUP.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 5 rendering the final panel

Part 8: (Emphasis, Space) Still-LIfe with either Charcoal or Graphite




I will setup a basic still-life in the photo lab. You will select a section of the still life that will act as THE FOCAL POINT. You will properly render the still-life making sure to pay attention to PERSPECTIVE, FORM, AND OTHER RENDERING ISSUES. The size will be 10x10 on quality drawing paper.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 6 hours on this panel

Part 9: (Movement/Rhythm) Aboriginal Art Watercolor



You are to create a panel in the style of aboriginal art that represents a real animal. YOU CANNOT USE AN ANIMAL FROM AUSTRALIA OR NEW ZEALAND. The arrangement of pattern, color use, and items on the page should give us a good sense of movement to a focal point as well as creating visual rhythm. MAKE SURE TO DO THE PROCESS TO COME UP WITH A GOOD SOLUTION.I DID NOT WANT TO POST THIS MY TEACHER MADE ME:(

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of around 3 hours on this project.

Part 10: (Balance) Mask Colored Pencil/ Graphite


You will be creating two masks to represent asymmetrical balance and symmetrical balance. YOU WILL SHOW THE TYPES OF BALANCE USING BOTH PATTERN AND FORM on BOTH MASKS. You must have a ‘reference purpose’ for the mask. Again, these masks are NOT Halloween masks. SIZE 10X10 SQUARE

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total at least 4 hours on this project.

Part 10: (Balance) Mask Colored Pencil/ Graphite


You will be creating two masks to represent asymmetrical balance and symmetrical balance. YOU WILL SHOW THE TYPES OF BALANCE USING BOTH PATTERN AND FORM on BOTH MASKS. You must have a ‘reference purpose’ for the mask. Again, these masks are NOT Halloween masks. SIZE 10X10 SQUARE

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of at least 6 hours on this panel

Part 11: (Pattern) Tile Colored Pencil, Watercolor



You are to create two 10x10 tiles. One is to represent regular pattern and one is to represent radial pattern. THESE ARE MEANT TO BE DECORATIVE TILES THAT YOU WOULD FIND IN A VERY EXPENSIVE HOUSE.

The expectation was a minimum of 4 to 6 hours rendering each final panel in order to create a final product although skill level may have meant I needed to spend more. I spent a total of 3 hours rendering the final panel.

Part 11: (Pattern) Tile Colored Pencil, Watercolor



You are to create two 10x10 tiles. One is to represent regular pattern and one is to represent radial pattern. THESE ARE MEANT TO BE DECORATIVE TILES THAT YOU WOULD FIND IN A VERY EXPENSIVE HOUSE.

The expectation was a minimum of 4 to 6 focused hours rendering each final panel in order to create a quality product although skill level may have meant I needed to spend more. I spent a total of 3 hours.